How would you describe Dell's current distinctive competencies? What other potential sources of distinctive competency might Dell work to develop? Answer: According to the case, Dell's Current distinctive competencies are: ; “Mass customizationâ€; by focusing on this strategy (which they followed as their core differentiation strategy), Dell has successfully been able to transform the way consumers shop for technology. Customer could place customized orders for their PC's according to their unique needs and wants.Which at that time seemed to be a very attractive, innovative and hence successful strategy. However while concentrating too much on its distinctive strategy of mass customization for too long, Dell gravely failed to adapt to the changing world of technology which opportunity was promptly grabbed by its current and emerging competitors like HP, Sony, Leaner, Apple and others. They quickly managed to reap the benefits of the fast growing market for technological products like PC's and notebooks.
